Biodiesel: Just Getting Started

I created this 30-second TV spot to bring the bold and imaginative concept of a tractor racing through highways and streets to life—an extraordinary scenario made possible through a seamless blend of 2D and 3D animation. The tractor’s journey symbolizes the unstoppable momentum of biodiesel, racing past wind turbines, soy fields, and dynamic typography to highlight key points about sustainability and growth.

With cinematic visuals, dramatic lighting, and vibrant skies, the animation conveys a sense of energy and progress. A warm color palette reinforces the message of optimism, while the concept-driven narrative transforms the impossible into reality, effectively showcasing biodiesel’s powerful impact and promising future.