Pedal the Cause: Fund a Cure

For this project, I created three distinct short motion graphics for Pedal the Cause. The deliverables included a 15-second TV spot and two 10-second animations for social media. The overarching campaign message was "Every bike is a cancer-curing bike," aimed at encouraging registrations and donations to support cancer research. 

Each animation featured minimalistic yet dynamic visuals, focusing on clean lines and vibrant colors to convey a sense of hope and action. The designs were carefully tailored to align with Pedal the Cause's branding while engaging the audience emotionally. 

15-Second Spot: The concept revolved around "Find a bike. Fund a cure." This piece highlighted the idea of transforming cycling into a meaningful cause by riding for cancer research.

Social Media Animations:

"Give your bike life to give so much more": This animation symbolized the impact of giving, connecting the act of riding a bike to making a difference in lives.
"Ride for more than burning calories": This piece reinforced the deeper purpose of participation, showing that riding contributes beyond personal fitness.