Set your Own Challenge: 15s

I designed and animated this 15-second commercial for Pedal the Cause to inspire participation during the pandemic. To convey a message of resilience and community, I chose a colorful, playful, and fun direction for the illustrations, creating vibrant characters engaged in activities like running, cycling, and skating. This style was intentionally chosen to evoke positivity and approachability, making the idea of setting personal challenges feel exciting and inclusive.

Through dynamic animations and a rhythmic flow, the spot emphasizes the message: "Cancer stops at nothing, and neither will we." The bright visuals and lively tone encourage viewers to stay active, set their own goals, and share their challenges on social media, fostering connection and support for cancer research.