Set your Own Challenge: 30s

I designed and animated this 30-second commercial for Pedal the Cause, a St. Louis-based organization dedicated to funding innovative cancer research through annual cycling challenges.

Amid the pandemic, the spot aimed to inspire individuals to register by setting personal exercise challenges and sharing their experiences on social media. The animation showcases custom illustrations of various activities, encouraging viewers to stay active, have fun, and support cancer research. By combining vibrant illustrations with a motivating narrative, the commercial effectively conveys Pedal the Cause's mission to unite the community in the fight against cancer, even during challenging times.