United Soybean Board: Constituent Value

I animated the motion graphics for this project to showcase the transformation of soybeans from "the bushel business" to "the bundle business," emphasizing their evolving role in delivering valuable nutrients across the agricultural value chain. By blending live-action video footage with engaging animations, the video effectively communicates key ideas about transparency, collaboration, and innovation.

Through the use of icons, charts, and motion design, complex concepts like constituent value are simplified, while urban and rural backdrops visually connect producers and consumers. The result is a dynamic and informative narrative that highlights the soybean industry’s commitment to growth and continuous improvement, reinforced by the tagline "One Chain. One Language. One Future."